What is a ORM?
Online reputation management (ORM) is the process of monitoring, influencing, and controlling the online conversation about a person, brand, or business. With the proliferation of social media and review websites, it has become increasingly important for individuals and companies to be proactive in managing their online reputation. A positive online reputation can lead to increased trust, credibility, and customer loyalty, while a negative online reputation can damage a company’s bottom line and even ruin its reputation.