pay-per-click (PPC) Advertising

Displaying paid advertisement on Google, Facebook and other social media platforms to reach wider audience

With PPC advertising, you only pay when someone clicks on your ad. This means that you have the opportunity to reach a highly targeted audience and drive qualified traffic to your website. PPC is a cost-effective way to generate leads and sales, and it can be easily measured and tracked, so you can see the return on your investment. Our PPC services include: Campaign setup and management, Ad copywriting and A/B testing, Keyword research and targeting, Landing page optimization, Conversion tracking and analysis

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What is a PPC advertising?

Pay-per-click (PPC) advertising is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads typically appear on search engine results pages, social media platforms, and websites that partner with advertisers. In a PPC campaign, advertisers bid on specific keywords or phrases that they believe their target audience will use when searching for their products or services. When someone searches for one of these keywords, the advertiser’s ad may appear at the top of the search results page. PPC campaigns can be set up and managed through platforms such as Google Ads, Bing Ads, and social media platforms. At IY Technology, we specialize in pay-per-click (PPC) advertising. Our team of experts have years of experience creating and managing successful PPC campaigns for home services and home improvement businesses of all sizes. Our team will work with you to create a custom PPC campaign that meets your business goals and budget. We’ll conduct keyword research to identify the best search terms to target, and we’ll use advanced targeting techniques to ensure that your ads are seen by the right people at the right time.

Why PPC Advertising?
There are several reasons why pay-per-click (PPC) advertising can be an effective marketing strategy for businesses:
  • Reach a targeted audience: With PPC advertising, you can target your ads to specific keywords, demographics, and locations. This allows you to reach the people who are most likely to be interested in your products or services.
  • Drive qualified traffic: PPC advertising can help to drive qualified traffic to your website. When someone clicks on your ad, they are already interested in what you have to offer and are more likely to convert into a customer.
  • Track and measure results: PPC advertising is easily trackable and measurable. You can use tools such as Google Analytics to see how your ads are performing and how much revenue they are generating. This allows you to optimize your campaigns and get the best return on your investment.
  • Flexible budget: With PPC advertising, you can set your own budget and adjust it as needed. This allows you to control your spending and ensure that you are getting the most value for your money. 
  • Fast results: PPC advertising can produce fast results. Once your campaign is set up, your ads can be live within a few hours and you can start seeing traffic and conversions almost immediately.
Overall, PPC advertising can be a powerful tool for driving qualified traffic and generating leads and sales for your business.
PPC Advertising Tips
Define your goals

What do you want to achieve with your PPC campaigns? Do you want to increase brand awareness, drive sales, or generate leads? Defining your goals will help you create targeted campaigns and measure their success.

Research keywords

Choose keywords that are relevant to your business and that potential customers are likely to use when searching online. You can use tools like the Google Keyword Planner to help you identify and prioritize keywords.

Create compelling ad copy

Your ad copy should be clear, concise, and compelling. Use action words and include a call to action to encourage users to click on your ad.

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