What is a PPC advertising?
Pay-per-click (PPC) advertising is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads typically appear on search engine results pages, social media platforms, and websites that partner with advertisers. In a PPC campaign, advertisers bid on specific keywords or phrases that they believe their target audience will use when searching for their products or services. When someone searches for one of these keywords, the advertiser’s ad may appear at the top of the search results page. PPC campaigns can be set up and managed through platforms such as Google Ads, Bing Ads, and social media platforms. At IY Technology, we specialize in pay-per-click (PPC) advertising. Our team of experts have years of experience creating and managing successful PPC campaigns for home services and home improvement businesses of all sizes. Our team will work with you to create a custom PPC campaign that meets your business goals and budget. We’ll conduct keyword research to identify the best search terms to target, and we’ll use advanced targeting techniques to ensure that your ads are seen by the right people at the right time.