As a Home Services company focused on Plumbing, HVAC, Home Remodeling or Landscaping, it’s important to have a strong online presence in order to attract new customers and grow your business. But with so many different metrics to track and analyze, it can be overwhelming to know where to focus your efforts. Here are the top three metrics to pay attention to when growing your home services business online:
1. Website traffic.
One of the most important metrics to track is the amount of traffic your website is receiving. This can help you understand how many people are visiting your site and where they’re coming from. By analyzing your website traffic, you can identify trends and make data-driven decisions about how to improve your online presence. With IY Technology’s SEO and PPC advertising services, you can increase the number of visitors to your website and drive more qualified traffic to your site.
2. Conversion rate.
While website traffic is important, it’s even more crucial to track how many of those visitors are actually converting into customers. This is known as your conversion rate, and it can be calculated by dividing the number of conversions (e.g., phone calls, form submissions, etc.) by the number of visitors to your website. By analyzing your conversion rate, you can determine what’s working and what’s not, and make changes to improve your chances of converting visitors into customers.
3. Online reviews and ratings.
In today’s digital age, consumers rely heavily on online reviews and ratings when making decisions about local service providers. This is especially true in the home services industry, where trust and credibility are key. By tracking your online reviews and ratings, you can get a sense of how satisfied your customers are with your services and identify areas for improvement. With IY Technology’s online reputation management services, you can monitor your online reviews and ratings, address any negative feedback, and generate more positive reviews to help build trust and credibility with potential customers.
4. Lead generation.
Generating leads is a crucial part of growing any business, and the internet provides many opportunities for generating leads online. By tracking the number of leads you generate through your website and online marketing efforts, you can get a sense of how effective your efforts are at attracting new customers. With IY Technology’s lead generation services, you can increase the number of leads you generate and improve your chances of converting those leads into customers.
5. Customer lifetime value.
Customer lifetime value (CLV) is a measure of the total value that a customer brings to your business over the course of their relationship with you. By tracking your CLV, you can get a sense of the profitability of your customer base and identify opportunities for increasing customer retention and loyalty. By focusing on increasing your CLV, you can grow your Plumbing, HVAC, Landscaping or Home Remodeling business more sustainably and effectively.
By paying attention to these key metrics, you can effectively grow your HVAC business online and attract new customers. Don’t let your online presence be an afterthought – contact IY Technology today to learn more about our comprehensive suite of online marketing services for the HVAC industry. Our team of experts can help you increase your website traffic, improve your conversion rate, build trust and credibility with potential customers, generate leads, and increase your customer lifetime value. Take your HVAC, Plumbing, Landscaping or Home Remodeling business to the next level with IY Technology. Also don’t forget to refer to our case study on Green House Plumbing and heating to understand how we helped a plumbing company based in Bellevue increase their leads and revenue through our Digital Marketing services starting with building a Customized Website and provided top notch SEO, Social Media Management, and Online Reputation Management services.
